Peuterey: when elegance meets substance — and now dresses Fiorentina

Peuterey is an Italian brand founded in 2002 in Altopascio, in the province of Lucca, with the goal of reinterpreting outerwear through the combination of functionality and refinement.

The name is no coincidence: it comes from a well-known group of peaks on the Mont Blanc massif, and its logo — three red dots — is a graphic representation of them, symbolizing verticality, fresh mountain air, and versatility.

From the outset, Peuterey has stood out for its tailoring approach: every garment (jackets, down jackets, parkas, coats) is created through a process meticulously cared for in every detail — from the initial design to prototyping and final production. The idea is simple but effective: offering garments capable of withstanding winter weather conditions, while maintaining an urban, contemporary, and timeless style.

Over the years, Peuterey has built an international reputation: from monobrand boutiques in Italy (Milan, Rome) to stores and selected retailers in Europe, North America, and Asia. Its collections are designed for an audience seeking a “total look”: not only outerwear, but clothing and accessories for the city, the mountains, and everyday life, combining elegance and practicality.

The New Challenge: Peuterey × ACF Fiorentina

2025 marks an important turning point for the brand: Peuterey becomes the “Official Fashion Partner” of ACF Fiorentina for the 2025–2026 seasons and beyond. The agreement includes Peuterey designing the official formal uniforms for the men’s and women’s first teams, the technical staff, and the management.

This collaboration brings together two Tuscan excellences — even though Fiorentina is historically tied to the region through the city of Florence — that share values of roots, identity, ambition, and responsibility. It is not simply a commercial partnership, but a fusion of styles: sport meets fashion, and football tradition takes on a contemporary, elegant, and understated character.

The garments of the Fiorentina collection clearly reflect Peuterey’s spirit: clean lines, essential silhouettes, high-quality materials, and attention to detail. They are designed to accompany the Club during official events and away matches — but also to give fans and fashion enthusiasts the opportunity to dress elegantly while maintaining a sporty identity.

A Brand Looking to the Future: Sustainability, Quality, Identity

Peuterey is not just about aesthetics. Behind every jacket or coat lies a concrete commitment to quality, durability, and environmental responsibility.

The brand works to integrate sustainable production processes, materials with a lower environmental impact, and socially responsible practices, with the goal of building a “new luxury” that respects both people and the planet.

Versatility is one of Peuterey’s strengths: the garments adapt to urban environments as well as outdoor settings, to business as well as leisure — in short, a wardrobe designed for a dynamic, contemporary lifestyle without compromises between form and function.

Buy Peuterey on Vistita.it

A perfect balance of fashion, sport, and quality craftsmanship: a concrete example of how an Italian brand can evolve while maintaining coherence between DNA, quality, style, and values.

The partnership with Fiorentina adds an additional level of interest, showing how technical–elegant apparel can dialogue with the sports world without losing its identity.

For fans, fashion lovers, or simply the curious: the collection Peuterey created for Fiorentina is also available on Vistita.it — to wear sporting passion with elegance; to appreciate Italian craftsmanship; to choose garments designed to last and respect the environment.