From Italian Trap Icon to Fashion’s New Voice: Tony Effe Signs His First Capsule Collection with Peuterey

From a leading figure of the Italian trap scene to a fresh voice in fashion: Tony Effe unveils his first capsule collection, created in collaboration with Peuterey. The Tuscan brand, long renowned for its material research and contemporary taste, chose the Roman rapper for Plurals, its creative lab dedicated to bold experimentation.

The official debut is set for Milan Fashion Week, where Tony – born Nicolò Rapisarda – will present his vision as a designer. A project that the artist himself describes as genderless, deeply connected to the urban aesthetic that has always accompanied his musical journey.

Signature Streetwear: Details and Color Palette

The capsule strikes a balance between comfort and identity. Oversized hoodies and graphic T-shirts channel the free spirit of those who live the city like a stage, while double-layered fleece pants, inspired by boxer shorts, add a sporty twist. Peuterey’s iconic pieces are also present: puffer jackets and quilted coats, reimagined through a streetwear lens.

Accessories become bold statements: the balaclava, offered in technical fabric or padded down, embodies a look unafraid of taking risks. The color palette plays with striking contrasts: stone gray, deep black, and crisp white, energized by flashes of lime green and camouflage prints.

Plurals: A Bridge Between Creative Worlds

With this capsule, Peuterey reinforces the mission of Plurals—a space where fashion and cultural crossovers meet. The choice of Tony Effe is no coincidence: his creative universe blends the power of trap music with a visual identity that speaks to a new generation.

The result is a youthful and playful line, designed for those who love to express themselves freely and face each day with curiosity and a spirit of adventure. It’s a meeting point between music and fashion that marks a new chapter for both: for Peuterey, which continues to evolve its identity, and for Tony Effe, who brings his distinctive style from the stage to the runway.

Where to Discover Peuterey

If you’d like to explore the world of Peuterey along with many other contemporary fashion proposals, Vistita.it is our go-to e-commerce platform. Thoughtfully curated for those who value both quality and trend, it offers a carefully selected range of brands and pieces to help you dress with a unique, personal style every day.